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CORPORATE BRANDING
& CONTENT

benessere investment group

Benessere Investment Group provides alternative investment opportunities for accredited investors and institutions worldwide. Benessere is a new company in a rarefied space, and the founder wanted to create an image for the firm that conveyed experience, exclusivity, and trust.

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We kicked off the project by interviewing top management and researching the company’s services and client profile to fully understand not only what was important from management’s point of view, but what resonated and proved successful in the industry and among investors.

the nature of the sector informed the design of the website, which offers an introduction extended with a personal connection.

Concepting the logo and branding guidelines took into consideration that collateral would be woven into the design of Benessere's offices, events, and other live experiences created for their investors in addition to broad use in digital and print media. The nature of the sector informed the design of the website, which offers an introduction to the firm that is extended with a personal connection, along with an Insights section that features content to steer investors to take deeper dives into the industry and the firm's core business.

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Benessere’s investor toolkit was developed to introduce specific opportunities to vetted investors. Needs-sensitive design focused on ensuring that much of the content and layout could be used across other offerings and updated with ease.

SERVICES PROVIDED

  • Branding strategy

  • Graphic design

  • Content development

campaign components

  • Logo and brand guidelines

  • Business cards and digital stationery templates

  • Website design

  • Content creation

  • Digital toolkit

  • Social media assets

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